A client-centric approach to business pays off


Putting your client or customer first seems like a no-brainer, and there is no doubt that it is a key to business success. One of the main advantages of a client-centric business approach is that it builds lifetime value and client loyalty. And this in return, will improve business growth.

So, what exactly is a client-focused way of doing business? It provides a positive experience for the client before and after the sale/service has happened in order to create repeat businesses and boost client loyalty.

Our client-centric best practices

Often it is easy to see if a business is client-centric in areas like marketing, customer service, and product development. Let’s take a look at examples of how Complete IT Business Solutions runs a client-focused business:


We focus our product and service development on meeting our clients’ needs. We don’t necessarily believe our clients should look at updating their products and services or improving on things that are working well.


We listen to our clients and take note of what they are happy with and what they want to improve on. With this in mind we are able to configure products and services to their liking – from processes to user interfaces.

It is becoming more and more challenging to acquire new clients, so we believe it makes the most sense to invest in our existing clients. By being client-centric, we understand why clients stay, and what makes them leave. This knowledge will help our business to keep growing and unlock the potential of customer value.

The Complete IT Business Solutions’ foundational vision

The foundation of Complete IT Business Solutions’ vision is a client-focused business approach. We strive to remain highly competitive in the information technology sector by forging collaborative relationships with our clients and suppliers. With our innovative mindsets, we aim to offer value beyond the required bottom line.

If you feel frustrated or perhaps don’t understand your IT infrastructure, Complete IT Business Solutions offer a client-centric approach. Instead of providing a one-size-fits-all solution, we create solutions that fit your unique needs and requirements.

We continuously use a logic-based and structured process.  We take the time to understand why we are doing something, as we know that this builds trust with our clients.

For a free systems audit, give our team a call on 021 556 3524 or visit our website for more information.

Email Us or phone on +27 21 556 3524.

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